Accela Communications Signs IDG for Enterprise-Wide Use of AccelaWorks - Online Lead Generation and Management Tool Increasingly Product of Choice for Publishers

Released on = February 2, 2006, 6:48 am

Press Release Author = Ann Roskey, Accela Communications, Inc.

Industry = Advertising

Press Release Summary = Accela Communications, Inc. announced that IT publishing
giant, International Data Group (IDG), has signed an enterprise license agreement
for use of the AccelaWorksTM web response management system across all of its
enterprise IT media. These IDG business units may use AccelaWorks to capture visitor
or participant data from a wide range of lead generation tactics such as webcasts
produced with AccelaCast or any other webcast platform, white paper registrations,
online tutorials, surveys and more. Accela Communications contract with IDG
highlights the publishing industry's growing adoption of AccelaWorks as their online
lead generation and management tool of choice.

Press Release Body = FEBRUARY 1, 2006 - SOUTHBOROUGH, MA - Accela Communications,
Inc. announced that IT publishing giant, International Data Group (IDG), has signed
an enterprise license agreement for use of the AccelaWorksTM web response management
system across all of its enterprise IT media. These IDG business units may use
AccelaWorks to capture visitor or participant data from a wide range of lead
generation tactics such as webcasts produced with AccelaCast or any other webcast
platform, white paper registrations, online tutorials, surveys and more. Accela
Communications contract with IDG highlights the publishing industry's growing
adoption of AccelaWorks as their online lead generation and management tool of
choice.

The AccelaWorks online registration system provides companies with the ability to
create and manage online registration forms from the point of data collection all
the way through to the distribution of clean records to one, or many points of
contact. AccelaWorks was developed to help publishers more easily manage the data
collection process so they can focus on building their businesses and offer
advertisers more online sponsorship opportunities, increasing lead generation
revenue, and serving readers and website visitors more effectively.

Additional AccelaWorks features beneficial to IDG and the publishing industry include:

A common form building interface, which reduces training and application support
requirements
Form builder templates that facilitate speedy publishing and ensure consistent
data collection for aggregated results and roll-up reporting
The ability to easily support foreign language forms for global initiatives

"Today, publishers of all sizes, especially as large and diverse as IDG, have a
tremendous opportunity to serve their customers with effective lead generation
programs," said Bill Reinstein, President/CEO of Accela Communications. "In order to
achieve success however, they require a web response management system that is easy
to use, flexible and allows information to be accessed at the right time, in the
right format, and send it to the right person or place. With AccelaWorks they get
the power to do all this, combined with ease of set-up and low support requirements
-critical added benefits when they are under pressure to get programs or offerings
up-and-rolling quickly."

To learn more about the benefits of the AccelaWorks Web response management system
and to download the new white paper, "Online Data Collection: Tips for Optimizing
and Managing Web Response" please visit http://www.accelaworks.com.

About Accela Communications

Accela Communications provides Web-based services that accelerate sales and business
growth for customers and partners across a wide range of industries -- from
information technology to healthcare, financial, and other market sectors. The
company generates actionable for its customers though the AccelaCast(tm) on-demand
rich media platform, the AccelaWorks(tm) Web response management system and the
ITworld.com(r) Site Network. They have been in the business of creating on-demand
Webcasts and rich media communications from the earliest stages of use on the
Internet & have designed AccelaCast based on the philosophy that a platform should
encourage exploration and interaction with program content, to deliver a lasting
impact that reinforces messaging and branding. For more information, please visit
http://www.accelacommunications.com

Web Site = http://www.accelacommunications.com

Contact Details = For More Information Contact:
Ann Roskey
VP, Marketing
Accela Communications, Inc.
508.303.9704
ann_roskey@accelacommunications.com

Jeff Bodenmann
VP Partner Development
Accela Communications, Inc.
646.486.9870
jeff_bodenmann@accelacommunications.com

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